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Red Cross Urging Arkansas Residents to Prepare Now Before Severe Weather Strikes

The American Red Cross says as many as 90% of workforce consists of volunteers, which nationally averages 275,000 people giving their time and effort to help others in need. The image above shows Red Cross volunteer Greg Morford delivering emergency supplies to residents of hard hit Lake City, Arkansas following tornadoes and flooding in April 2025.
The American Red Cross says as many as 90% of workforce consists of volunteers, which nationally averages 275,000 people giving their time and effort to help others in need. The image above shows Red Cross volunteer Greg Morford delivering emergency supplies to residents of hard hit Lake City, Arkansas following tornadoes and flooding in April 2025.

Red Cross experts urge people to make plans before severe weather strikes, stay connected with charged phones and extra batteries and a working radio, prepare water and supplies and coordinate with neighbors and others when possible.

With the arrival of spring, emergency response experts across the region are reminding people to stay safe during severe weather events. Executive Director Riva Brown, Ph.D., leads the American Red Cross Greater Arkansas Chapter.
As Little Rock Public Radio reports, Dr. Brown encourages people to make plans before severe weather hits, which includes things like how to stay connected during extreme circumstances. “They need to make sure that they have backup batteries and a way to charge their cellphone and also a battery-powered radio because in the instance that the electricity goes out they no longer have internet connection.”

Brown continued, “That battery-powered radio will help them keep up with what’s going on with the news and then they can monitor weather conditions.” Brown says people should also prepare non-perishable food and water supplies for each member of their household.
She also encourages people to coordinate plans with their neighbors. “So it would be wonderful if the community’s already had their own resiliency plan where, if something happens the neighbor knows that they can go to this church, this community organization, this civic group, to get assistance from within the community.”

Brown also recommends that people download the Red Cross’ Emergency Severe Weather App, which notifies users of severe weather alerts and can help find nearby shelters and resources. It’s available on android and apple devices.

Originally from the Pacific Northwest, and a graduate of the University of Washington, Jeff began his on-air broadcasting career 35 years ago in the Black Hills of South Dakota as a general assignment reporter.
Reporter & Host, Little Rock Public Radio