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The Flood of Campaign Texting Well Underway on Election Eve

Replying “stop” should opt out of a campaign’s texting list, but it won’t remove your number from the voter file that future campaigns and outside groups continue to access.
Vincent Reyna
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Replying “stop” should opt out of a campaign’s texting list, but it won’t remove your number from the voter file that future campaigns and outside groups continue to access.

Political strategists say texting has grown in popularity as a relatively cheap way to contact voters — costing as little as 1 cent per message — though opinions vary on their efficacy as a campaign tool.

TRANSCRIPT
You’re listening to Red River Radio News.
Good morning, I’m Jeff Ferrell.
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INTRO:
With Election Day tomorrow, political campaigns are making their final push for votes.
And increasingly, that means sending campaign messages directly to your cell phone.
Texas Public Radio's David Martin Davies reports:
SOT:
“Your phone buzzes and it’s a political text message. And then another. One after another messages from a candidate wants your vote, a campaign wants a donation and another reminder to cast your ballot. And with Election Day getting so close – it becomes prime time for political text messaging. Travis Trawick is the founder and CEO of FullPAC, a company that specializes in political text messaging. These texts are targeting voters based on their demographics, political interests and voting history. "With texting, I know who I'm going to engage with.  I can send a message straight to their phone, directly to their pocket." Artificial intelligence is also allowing campaigns to refine their pitches, sending different messages to different voters based on the issues most likely to motivate them. "It's a whole new world now, especially with AI and the ability to scale that. We can curate that is so many different ways - and really slice those audiences as small as possible." But there's a downside. Unsolicited political texts can feel intrusive, and campaigns risk alienating the very voters they're trying to persuade. And as Election Day approaches, campaigns are becoming increasingly aggressive — sending reminders about polling locations, voting hours and even offering rides to the polls. "But if you hadn't yet, then you're definitely gonna be seeing a higher influx of messaging in these final few days." And if it becomes too much for you - Trawick says voters can reply with the word “stop” to opt out of a campaign's messaging list.”

<**** NEW STORY ****>
INTRO:
Louisiana has joined the ranks of solidly red states that are becoming more competitive.
Capitol Access reporter Brooke Thorington has more on the latest polling in the U.S. Senate race:
SOT:
“The Hart Research poll was commissioned by Democrat Jamie Davis’s campaign. It shows Davis and Republican Julia Letlow tied at 45-percent with a margin of error of plus or minus four-point-five percent.. // It surveyed 500 likely Louisiana voters on October 28th to the 29th. LSU political science professor, Robert Hogan.  It seems to demonstrate that Jamie Davis is doing quite well in a state where Donald Trump won with about 60% of the vote in the last presidential election. So, this has to be very encouraging for the Democrats.  Pundits thought it would be a cakewalk for Letlow, but the Davis’s grassroots campaign is giving her a run for her money. If Davis wins he’d be the first Black since reconstruction to be elected to the U.S. Senate in Louisiana.”

<**** NEW STORY ****>
INTRO:
In Arkansas, election officials in Pulaski and Washington counties have rejected requests by the Department of Justice to allow federal monitors to enter polling sites on election day.
Pulaski Elections Commissioner Steve Harrelson:
SOT:
“And I believe it’s our duty, not the federal government’s duty, to monitor our own electoral process. I’m very proud of the fact that our own Secretary of State says that we have the number one, we rank number one in secure elections and election integrity in America.”
TAG:
That audio comes courtesy of Little Rock Public Radio.

<**** FORECAST ****>
The National Weather Service in Shreveport is calling for:

  • Cloudy conditions, then gradually becoming mostly sunny, with a high today near 80.
  • Tomorrow: Showers on election day and possibly a thunderstorm, with a High near 75.
  • Wednesday: Mostly sunny, with a high near 73. then 76 Thursday, with A 20 percent chance of showers after noon.
  • Seasonably warm temperatures expected today with a few showers. Increased moisture across the region will allow for muggy conditions areawide.

*******END*******

Originally from the Pacific Northwest, and a graduate of the University of Washington, Jeff began his on-air broadcasting career 36 years ago in the Black Hills of South Dakota as a general assignment reporter.