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Plano, Texas rancher brings urban rodeo to Shreveport

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Hip Hop Cowboys
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A rodeo that blends urban and zydeco music with cowboy culture comes to Shreveport Saturday. R&B singer T.K. Soul will headline the event. But he could be upstaged by dozens of rodeo competitors and bucking broncos at Hirsch Memorial Coliseum as part of the Hip Hop Cowboys summer rodeo.

Hip Hop Cowboys is a company that Damon Leffall of Plano, Texas, formed four years ago. His hobby as a rancher and team roper turned into his bread-and-butter business. He said the urban cowboy concept is not a stretch.

"We’re cowboys at heart, but we just kind of got another hip-hop side to things," Leffall said. "It’s not something that we have to force. It’s just something that goes along with our everyday life.”

The Hip Hop Cowboys summer rodeo is set for Saturday, July 27, at 7 p.m. Leffall said it coincides with his family reunion in Marshall, Texas, and so his extended family will be in the stands at Hirsch Coliseum.