GIVE FOR GOOD - Nonprofit organizations rely heavily on donations to fund their services and operations. For many, fundraising is always a challenge even in good times. But it’s become more of a challenge during the Covid-19 pandemic. On April 21st --the annual Give-for Good campaign started a two-week run to provide more time for some 240 nonprofit organizations to reach potential donors during this difficult time. Kristi Gustavson is CEO for the Community Foundation of North Louisiana that oversees this effort.
"With the Covid-19 pandemic our non-profits have been called upon like never before to step up and provide services to those in our community who were vulnerable before this or are newly vulnerable due to the pandemic," Gustavson explained.
Last year’s Give-for-Good campaign raised more than $1.8 million dollars in a 24 hour period. This year’s final day -- May 5th is a special 24 hour giving challenge to highlight online philanthropy efforts and raise as much money for each non-profit organization as a sort of competition.
"The reason that we do a 24-hour giving challenge is that it really highlights the work of the non-profits in a way that they're unable to do so individually," Gustavson said.
Nonprofits can also receive funds from a Laigniappe Fund, a bonus pool of $200,000 which awards pro-rata amounts based on the totals each organization receives, hence the competitive nature of Give-For-Good. You can learn more or donate online to the non-profit of your choice at www.giveforgoodnla.org The campaign ends May 5th. The Community Foundation of North Louisiana is an underwriter for Red River Radio.